PinPoint. Better tools to build better businesses.

In order to succeed organisations need to ensure behaviours are effectively aligned to their purpose.

PinPoint has developed the tools to deliver this.

We are made up of two fully owned complimentary subsidiaries.

DeepFathom and BusinessThriver.


DeepFathom helps businesses identify the culture, techniques, and behaviours needed to improve organisational performance.



Risk management


BusinessThriver specialises in helping organisations become effective in achieving their commercial, environmental, and social goals.

Business transition

Talent alignment

Organisation effectiveness