About Us

Businesses and their leaders are facing new challenges to meet stakeholder expectations. These go to the core of their purpose and management systems.

Resolving this requires a new way of thinking. A new way of working.  

That’s why PinPoint Business Group was born.

To create a platform that solves this, we put together a team that combines a passion for business with ‘strong systems thinking tools’ to help businesses become more effective.

Our team has worked in a broad range of sectors – technology, the social arena, strategy development, risk management, charity, and value creation. 

Our purpose.

To create highly effective businesses by giving them tools to align stakeholders to their goals.

Our vision.

For our global platform to be the ‘go to tool’ to build better businesses.

Our differentiator.

To reveal and align the hidden behaviours that impact your business effectiveness.

Meet the PinPoint Business Group team.

When we are not building global platforms, we like to do the unusual.

You might find one of us skiing down a snow-filled gulley, writing acclaimed novels, hiking in the wilderness, sailing across an ocean, sampling the delights of Portugal, or working with charities.

Leadership Team.

Ian Mitchell

Co-founder & CEO

Darren Marsh

Co-Founder & Chief Commercial Officer

David Bonbright

Sustainability CPO

Ian Rosam

Governance & Audit CPO

Ade Palmer-Geaves

Chief Technical Officer

Malcolm Duffy

Creative Director

Cian Duggan

Board Advisor

Clive Mitchell

Board Advisor

Meet the PinPoint Business Group team.

When we are not building platforms to help your business thrive, we like to do the unusual.

You might find one of us skiing down a snow-filled gulley, writing acclaimed novels, hiking in the wilderness, sailing across an ocean, sampling the delights of Portugal, or working with charities.

Leadership Team.

Ian Mitchell

Co-founder & CEO

Darren Marsh

Co-Founder & Chief Commercial Officer

David Bonbright

Sustainability CPO

Ian Rosam

Governance & Audit CPO

Ade Palmer-Geaves

Chief Technical Officer

Malcolm Duffy

Creative Director

Cian Duggan

Board Advisor

Clive Mitchell

Board Advisor

Our values.


Our purpose and vision are bold and ambitious.

To deliver on them we’re generative, developing new approaches, ideas, and solutions.

Foresight is in our thinking, research, and innovation.

We’re inclusive, ensuring that progress is a collective effort.

We follow a pragmatic approach delivering practical solutions, not theoretical ones.  

We pride ourselves on our dedication, obsessing over the best tools to increase business value.

Is PinPoint Business Group right for you?

We’re always looking to find talented people and partners who share our purpose, vision, and values. If you’re interested, please get in touch.